PITTSBURGH CONVERSION RATE OPTIMIZATION
The digital marketing strategy of increasing the percentage of website visitors who take desired actions such as filling out a form, becoming customers, and more by using analytics and user feedback to improve your website is conversion rate optimization (CRO). Understanding how users move through your website, the actions they take, and what’s hindering them from meeting your goals will help you create a productive conversion rate strategy.
INCREASE YOUR CONVERSIONS
Conversions happen when a visitor completes a desired site goal. The main goal is for the user to make a purchase. Also, Macro-conversions can include buying a product from a website, requesting a quote, or subscribing to a particular service. Micro-conversions include actions like signing up for email lists, creating an account, and adding a product to the cart. Increasing conversions isn’t an overnight process. Calculating conversions and collecting this data to do begin this process takes time. With each industry, the data differs which creates a slightly different marketing scope.