When increasing conversions, the first step is understanding what works and does not work with your websites audience. Your potential customers have high expectations along with specific wants and needs which is why it’s important to make them an offer they can’t pass up. But, it’s ok if they don’t make a conversion the first time. Perhaps they don’t have the money right now to invest in your product, or they won’t need it until the future. Great offers, fascinating visuals, well-written text, and compelling calls to action are likely to stay on your visitor’s minds. Also, there is always the possibility they will come back and convert.
CREATE A STRATEGY BASED ON DATA
Collecting data from all the available tools like Google Analytics helps you learn more about your website. Looking at the data can help you discover patterns you can base your CRO strategy on. Using a behavior flow report can help you track the actions users take. From here you can see pages that encourage people to continue reading and pages where people leave quickly. The goal is for people to spend a lot of time on the page that can lead them to visit other pages on your site so they can understand everything you offer. By having access to this information, you can identify the pages that aren’t doing their jobs and optimize them accordingly. Updating content, references, statistics, and generally re-designing the website is a great foundation for CRO.
MODIFY YOUR EXSISTING CONVERSION FUNNEL
The basis of almost all conversion funnels consists of awareness, interest, consideration, and conversion. By using this simple formula, you can determine aspects that allow for brand awareness, engage interest, prompt them to think about your product, and makes them want to convert. Testing what works and drives up conversions is a good way to troubleshoot ideas.
TEST SEVERAL OFFERS TO SEE WHAT IS IDEAL FOR YOUR PARTICULAR AUDIENCE
Discovering what your particular audience wants is done through more than just one lead magnet. Also, testing out lead magnets and seeing what works, is a great way to effectively increase conversions. Trying different things like publishing frequency and content length to calls to action and lead magnets can allow for website growth and development. You can see where people click, stop scrolling and spend the most time. Recordings show you exactly how users interact with your website. Deciding what devices you want to track from is a possibility as well. You can consider optimizing pages if they aren’t getting any engagement. In addition, pages perform better when their designs are up-to-date and optimized. Finally, scientific evidence shows that audiences usually prefer minimal designs. This doesn’t work for everyone, but design matters more than you might think.
USING DIFFERENT FORM STYLES
Consumers typically stop when they encounter a form. Filling in the fields takes time that they don’t want to spend. Removing unnecessary form fields, changing fields into checkboxes or other elements, and enabling autofill can reduce friction and improve the user experience. Also, Testing these changes and determining if they work can dramatically develop your site. Troubleshooting multiple design versions with varying colors and different CTA’s can help you understand the elements that work and don’t work. In addition, Speaking of CTA’s, different ones work for different businesses. There will likely be multiple ones you will need to try and see what works best. You can also discover which ones drive the most engagement.
INCORPORATE TESTIMONIALS TO GAIN HUGE TRUST
When potential costumers see that other people--especially high-profile clients--are loyal to your company and take the time to rave about it, they will trust those opinions. Testimonials put the customers at ease. Incorporating testimonials in the main pages of a site can boost the conversion rate significantly.
PRODUCE VIDEOS
Videos are a form of content that increases your audience and gather new leads. Also, trying out different forms of content will help you understand which ones provide benefits to your company by seeing how the audience responds. You can try different video formats to produce content that works for you and your audience. Videos can supplement wordy content by breaking it up with something different to focus their attention on.
