7 AMAZING WAYS VOICE SEO DIFFERS FROM TRADITIONAL PITTSBURGH SEO
The way in which internet users search for content is changing. While some users still perform traditional browser-based searches, others now perform voice searches. Voice searches are supported by most smart devices. From smartphones and smart speakers to smart TVs and even smartwatches, these devices allow users to speak their search queries. Smart devices will process the user’s search query, after which they will return content from one of the top-ranked web pages. Voice search engine optimization (SEO), however, differs from Traditional Pittsburgh SEO in several ways.
1) LENGTH OF TARGET KEYWORDS
Voice SEO requires the use of longer target keywords than Traditional Pittsburgh SEO. According to Backlinko, most voice searches are about 29 words long. Browser-based searches, on the other hand, are almost always shorter. Most of them only consist of one to three words.
Because voice searches are longer than browser-based searches, you’ll need to choose longer target keywords when optimizing your website to rank for them. Short target keywords won’t cut it. To rank for voice searches, you need to show search engines that your website is relevant to the long queries for which users search.
2) TYPE OF CONTENT
Content is vital for all Pittsburgh SEO strategies, including traditional and voice. Search engines probably won’t rank your website for a search query unless it has high-quality content that’s relevant to the query. With that said, the type of content you’ll need to create will vary depending on whether you use a traditional or voice SEO strategy.
Traditional SEO gives you the freedom to create just about any type of content. For voice SEO, you’ll need to focus primarily on text content. Smart devices will respond to users’ queries with an audible answer. If a web page only has visual content, such as images and videos, they won’t be able to pull an answer from it.
You can still publish images and videos on your website. Visual content won’t interfere with your website’s rankings. Just remember to focus primarily on text content that smart devices can relay to voice search users.
3) ANSWER BOXES
Ranking your website in search engines’ answer boxes will often result in your site ranking for voice searches as well. Answers boxes are organic listings that contain a relevant excerpt from a web page. As their name suggests, they offer an answer to a search query.
When processing a voice search, smart devices will typically pull content from an answer box, assuming there’s an answer box present for the query. Answer boxes are displayed at the highest position in the search engine results pages (SERPs). Unless your website ranks in answer boxes, its chances of ranking for voice searches will be low at best.
To rank in search engines’ answer boxes, follow these content creation tips:
• Focus your content on questions and answers.
• Include questions in page titles and H1 headings.
• For each page, ask a single question while providing an answer to it.
• Avoid creating long answers. Create short answers that users can easily digest.
• Write content using a conversational tone rather than a formal tone.
• Make sure your content follows Google’s policies. Policy violations, such as the use of deceptive practices or manipulated media, may prevent your website from ranking in Google’s answer boxes.
4) CUSTOMER REVIEWS AND RATINGS
Customer reviews and ratings hold more weight in voice SEO than Traditional Pittsburgh SEO. They are particularly influential for local voice searches. Local voice searches are those in which the user seeks content about a local business.
Customer reviews and ratings will affect whether your website ranks for local voice searches. A study conducted by SEMRush, in fact, found that customer reviews and customer ratings were the third- and fourth-most influential ranking factors, respectively, for local voice searches. Standard voice searches are less influenced by customer reviews and ratings. But if you want to rank for local voice searches, you should encourage customers to leave reviews and ratings.
5) SCHEMA MARKUP
You should consider using schema markup for voice SEO. A form of semantic language consisting of tags, schema markup allows you to define pieces of website content and what they mean. It’s valuable for both traditional and voice SEO. Schema markup, though, offers the greatest value for voice SEO.
There’s a schema markup property for voice searches. Known as the speakable property, it was released by Google in 2018. You can use the speakable property to tell Google which text excerpts it should pull from your website when processing voice searches. Like with all schema markup properties, you can test the speakable property by running it through Google’s testing tool at search.google.com/structured-data/testing-tool.
6) MOBILE DEVICES
Voice SEO revolves strongly around mobile devices. Most smartphones and tablets feature voice search technology. Android mobile devices feature Google Assistant, whereas Apple mobile devices feature Siri. With voice search technology, mobile devices are commonly used to perform voice searches.
For an effective voice SEO strategy, your website must offer a positive mobile experience. Long load times can create a dissatisfactory mobile experience. Alternatively, using a desktop-exclusive design can have a negative impact on mobile experience. Ensuring that your website is fast and compatible with all types of devices may lead to higher voice search rankings.
7) TIME TO RANK WHEN TRADITIONAL PITTSBURGH SEO IS IMPORTANT
It typically takes longer to rank for voice searches than traditional browser-based searches. For browser-based searches, you might be able to rank your website in as little as a few months or even weeks. Once search engines crawl your website, they’ll typically begin to rank it somewhere in the SERPs for browser-based searches.
Ranking for voice searches is more of a waiting game. For most voice searches, it requires ranking in search engines’ answer boxes. And because answer boxes are displayed at the top SERPs, it may take a while for your website to rank in them.
Voice SEO isn’t the same as Traditional Pittsburgh SEO. While they both share a common goal of obtaining rankings, they are different in many regards. Voice SEO requires longer target keywords, different types of content, answer box optimization, customer reviews and ratings, schema markup, mobile experience optimization and a longer length of time.