DOES YOUR LOCAL PITTSBURGH BUSINESS NEED MORE CUSTOMERS?
OUR DUPLICATABLE SYSTEMS WILL SUPPORT YOUR BUSINESS AND BE A STIMULANT FOR GROWTH.
FILL OUT OUR DISCOVERY FORM AND RECEIVE A FREE VIDEO ANALYSIS OF YOUR WEBSITE.
WHERE YOUR PITTSBURGH BUSINESS COULD BE FEATURED
HOW WE SERVE OUR PITTSBURGH COMPANIES
SEO REVENUE ANALYSIS
We examine your Pittsburgh business, website, and rankings. Using keyword analysis, our team identifies the number of additional monthly customers you will receive by boosting your rankings with Pittsburgh search engine optimization.
STRATEGIC RANKING
We put our SEO expertise into action by ranking your business on Google with a variety of local listings, maps, video, and other social platforms. Our objective is to rank your website number one, ensuring customers will find a solution with your business.
TRANSFORMATION
Our services will be a catalyst for growth. Ranking at the top of Google will drive more customers to your website allowing you to refocus your energy on your business. With a pipeline for client acquisition you can confidently set business goals knowing Google will provide you with continuous stream of new customers
PITTSBURGH PARTNERS
Our business relationship goes beyond ranking your website. Top Rated Marketing Pittsburgh prides itself on understanding your goals and helping you achieve them. Any questions you have we’ll provide you a detailed response or we can direct you to an associate if the knowledge outside our SEO industry expertise.
CONTINUING EDUCATION
Our Pittsburgh SEO consulting agency is always at the forefront of education for search engine marketing. We are a part of elite groups that are constantly testing cutting-edge techniques that adapt to the ever-changing Google algorithm. The cumulative education of our company and associates ensures we will always stay ahead of the curve and be among the best SEO’s in the world. Education is huge to our success.
NO HASSLE CONTRACTS
Our Pittsburgh SEO services were acquired for one reason, deliver results. Month to month contracts allow you to cancel our services any time you are not satisfied with your rankings.
TRANSPARENCY
Pittsburgh SEO is a “myth” to most people and for the longest time, big agencies would say “we’ll do SEO for you” and not show their work. Their “process is proprietary.” That’s not how we operate.
We show you EVERY single link we build, we tell you all changes we have made to your website, and we record videos showing you many different aspects of SEO. Just about everything about Pittsburgh SEO can be found online. It is just a matter of putting ideas into practice and implementing your campaign.
FOUR SEARCH ENGINE OPTIMIZATION SUGGESTIONS YOU SHOULD IMPLEMENT RIGHT AWAY
Pittsburgh Search engine optimization, or SEO for short, is the best way to climb the search results in Google and other huge search engines. When SEO is done properly your site will end up getting massive amounts of traffic from the search engines. Below are a just a few basic SEO tips that can help you out.
CHOOSING KEYWORDS
Utilize a keyword tool to search for keywords and phrases that does not have a lot of competition associated with it. Ideally, you should choose to focus on one broad keyword or phrase and one long-tailed keyword or phrase. Once you have chosen your keywords, you will be able to create content around those keywords and then publish the content on your website. But, try not to use too many keywords in an article because this may not help you at all.
KEYWORD DENSITY
Keyword density refers to the percentage of times a keyword is utilized in an article. For instances, if you write an article that is 300 words long and you want the keyword density to be 2%, then you would mention a specific keyword six times. Maintaining proper keyword density is important because if you use a keyword too many times, then the search engines could think you are “stuffing” keywords into your articles. When you select a keyword, try to maintain a keyword density of 2% to 3%, or use the keyword 1-2 times every 100 to 125 words, as this should help you stick in the 2% and 3% range.
LINK BUILDING (THE CORRECT WAY)
When you place a link on a website and that link points back to your website, then this is a form of link building. There is a wrong way to do it and a correct way to do it. If you don’t do it the right way then your site may receive a penalty and go down the list in the search results. In general, you want to obtain links on high-quality websites that publish similar content to your website. Focusing on building quality external links and build internal links by linking from one article on your site to another article on your site and keep repeating this process.
CREATE FRESH CONTENT
Another good SEO tip to implement is to create fresh content regularly. Make sure the content is unique because duplicate content can not only damage your site’s reputation but can also hurt your standing with the search engines. Ideally, you should create content on a daily basis or at least a few times per week. Google and other search engines tend to rank fresh content quicker than sites that don’t update their content or don’t produce new content on a regular basis. The more content you publish on your site, and the more you optimize it, the better the chances are your site will get a good rank in the search engines.
Keep in mind that there is a lot more to Pittsburgh SEO than using the correct keywords, link building and creating unique fresh content. But, the above suggestions and advice are fundamental to good search engine optimization. If you implement these tips then you should see your rank increase in the search results page.
DO NOT LET THE COMPETITION WIN ANY LONGER LET’S COLLABORATE
PITTSBURGH SEO
PITTSBURGH PPC
WEB DESIGN
LOCAL SEO
CRO PITTSBURGH
SOCIAL MEDIA
WHY CHOOSE LOCAL SEARCH ENGINE OPTIMIZATION TO MARKET YOUR BUSINESS IN PITTSBURGH, PENNSYLVANIA
Search engine optimization (SEO) is essential for every local Pittsburgh business because everyone uses the internet to find what they need. Since 2015, most internet searches are being conducted by people using their mobile devices using a smartphone, iPad, or tablet. Mobile devices can be used anywhere in the world so a business that can digitally advertise using GPS-based search, will prosper. Our Pittsburgh SEO Services can ensure customers find your business with Pittsburgh local search.
While search engine optimization isn’t an exact science, extensive testing has allowed our SEO Experts to effectively manage websites with very predictable results. Major SEO factors include using the correct URL structure, optimizing your meta titles and descriptions, and building highly authoritative backlinks for your website, link building. Ensuring consistency for your Pittsburgh business throughout all online citations like Google, Bing, Apple, and Yahoo is also important.
Not sure how your website performs with those metrics?
GET A FREE SEO REPORT CARD IN SECONDS >>> SUBMIT YOUR URL IN OUR
One of the most significant factors in getting online traffic to your business website is being mobile-optimized and loading in under 3 seconds. Why 3 seconds?
With all the notifications and message alters our phone’s make these days, most people have the attention span of 8 seconds. Also, 40% of users will abandon a website that takes too long to load and search elsewhere (your competitors).
Even IF your found on page 1, you only have 8 seconds for your website to load and engage a user. That’s why your website, not only needs SEO optimized, but needs to be simple, effective, and converts online traffic into customers.
This is the true recipe for success with online marketing.
PITTSBURGH SEO KEYWORDS AND USER-INTENT
An important part of both SEO and Conversion are finding keywords most relevant for your company. Why you may ask?
The answer is more complicated than it sounds but user intent.
We want to drive people from all phases of your funnel onto your website. Whether they are researching information, comparing companies, or are ready to buy RIGHT NOW, your Pittsburgh business needs to show up on page 1 for keywords during EACH PHASE.
For example, if you are looking for a Pittsburgh SEO Company, you are looking for a business to provide you with SEO services.
If you Google “search engine optimization” or just “SEO”, the intent here isn’t exactly clear.
- Are you looking for the definition of search engine optimization?
- Are you learning about SEO or researching basic information?
- Or are you hiring a local Pittsburgh SEO Agency?
Each keyword has an intent based upon the user’s criteria. Providing the most relevant, SEO-optimized content will provide huge results for the company ranking for those keywords.
WHY PITTSBURGH SEARCH ENGINE OPTIMIZATION AND NOT OTHER MARKETING SERVICES, ONLINE OR OFFLINE?
Two main reasons.
- Consistency
- Marketing Investment versus ad spend
Let me break it down.
CONSISTENT ONLINE SEO TRAFFIC
Google’s been around for over two decades now and is by far the number one search engine. The sheer amount of data Google has about keyword research is difficult to comprehend.
Here’s one quick stat about keyword searches as of June 2018:
Google, Gmail, and YouTube (owned by Google) were 3 of the top 5 keywords searched in the world.
THREE of the TOP FIVE.
Google has the answers your Pittsburgh customers need and they have been going there for 20 years. We do not search for something anymore, we Google it.
Using Google’s data keyword volume history, we can accurately say how many people are looking for SEO Pittsburgh Pennsylvania, for example, or a keyword in your industry.
Now you’re probably thinking, “well then we’ll just do Adwords.” GREAT! Adwords works awesome and I highly recommend it.
But…
SEO MARKETING INVESTMENT VERSUS PPC AD SPEND
If you are a Pittsburgh business owner, you’ve likely done some paid advertising at some point.
Maybe you have paid for TV or radio ads, some direct mail campaigns, or other forms of online marketing like Google Adwords.
In these methods, once the ad is seen, sent, or clicked, the money is gone.
Pittsburgh Search Engine Optimization, conversely, is a continuous building and refining process.
For the sake of simplicity, the Pittsburgh SEO Experts at Top Rated Marketing Pittsburgh can assist you:
- technically optimize your website
- create content for your website
- build the right backlinks for your website
All of these still exist AFTER we are done with them, potentially lasting online for decades.
SEO is investing in your Pittsburgh company and website by building your brand online, generating long-term results and sustainable leads for your business for years to come.
Anybody can begin an Adwords account tomorrow, build a landing page, spend a few thousand dollars and get leads. INSTANT competition driving up prices.
WHY YOU SHOULD ACTUALLY INVEST IN PITTSBURGH SEO
BANNER BLINDNESS VS SEO RANKINGS
Online users are adept at spotting ads. Even those ads with the tiny little “X” in the corner, we’ve caught on.
The ads at the top of the search results, 85% of people skip over them because they know they are pay-to-play. Meaning ALL of the Pittsburgh companies are COMBINED paying for ads accounting for only 15% of traffic.
MORE TRAFFIC, LESS COST
SEO accounts for 85% of traffic in the Search results. Rank #1 alone gets 33% of the traffic, 18% greater than ALL PAID TRAFFIC COMBINED.
In addition, our Pittsburgh SEO Company performs only high-quality white-hat SEO; meaning as we optimize, naturally over time your website will rank for hundreds if not thousands of keywords.
Increasing traffic from another keyword with PPC, you pay new Cost Per Click prices for those additional keywords.
The relationship between AdWords cost and SEO investment is different and provides different results.
SEO may take longer and have a slightly higher inital cost, but once you perform a successful Pittsburgh SEO campaign, there are minimal costs in sustaining your rankings.
PPC has a higher initial cost and get’s you leads faster, but once you stop paying, bye-bye.
And guess what? Pay per click costs are continually going up. Money is being pulled away from TV, radio, and direct mail and put into digital marketing.
Even with social media, you’re seeing Pittsburgh Fortune 500 companies like PNC Financial Services, PPG Industries, and U.S. Steel or other national competitors like Alcoa, and Dick's Sporting Goods all dumping money into paid online marketing channels.
DON’T LET YOUR COMPETITORS WIN ANY LONGER
COLLABORATE WITH OUR PITTSBURGH SEO COMPANY
GET AHEAD STARTING TODAY
